Ternyata Toyota Rush Tipe TRD Matic

Ternyata Toyota Rush Tipe TRD Matic

Ternyata Toyota Rush Tipe TRD Matic Paling Diminati

Toyota merilis data penjualan terbaru Rush. Sport Utility Vehicle (SUV) anyar mereka, mulai dipasarkan Januari ini. Sebelumnya, Toyota mengatakan selama lima hari pertama (3-7 Januari 2018), Rush terjual 2.534 unit. Kemarin (10/1), Toyota merevisi angkanya menjadi lebih dari 4.000 unit.

Angka ini didapat setelah ditambahkan dengan jumlah SPK (Surat Pemesanan Kendaraan) hingga 9 Januari 2018. Hal itu disampaikan secara langsung oleh PR Manager, PT Toyota Astra Motor, Rouli Sijabat kepada kami di akhir acara Journalist Test Drive Toyota Rush di Malang-Surabaya 9-10 Januari 2018. “Update terbaru ini per tanggal 9 Januari dan komposisi terbanyak 89% tipe TRD Sportivo,” tutur pria humoris itu.

Lebih lanjut Rouli menambahkan, 57% konsumen memilih Rush bertransmisi otomatis sedang 43% lainnya bertransmisi manual. Menariknya, pilihan warna yang paling diminati justru putih dengan 43%. Terlaris selanjutnya Rush berwarna hitam sebanyak 28% dan silver 17%. Padahal Toyota menyiapkan dua pilihan warna baru yang lebih unik, Bronze Mica Metallic dan Bordeaux Mica Metallic.

Mungkin salah satu daya pikat dari Rush terbaru bukan hanya pada bentuk barunya yang tanpa ‘konde’ (ban cadangan yang digantung di bagian pintu belakang mobil), tapi juga lantaran harganya yang tak lebih mahal dari generasi sebelumnya. Bahkan tipe termahalnya, TRD Sportivo bertransmisi otomatis turun Rp 3 juta. Ini mungkin salah satu alasan mengapa TRD Sportivo yang paling banyak dipesan konsumen.

Mengapa Rush baru tipe TRD Sportivo bisa lebih murah dari sebelumnya? Fransiscus Soerjopranoto, Executive General Manager PT Toyota Astra Motor (TAM) kepada kami di sela kegiatan itu mengatakan, “Ini apresiasi terbesar kami ke konsumen Toyota Rush TRD Sportivo matic berupa potongan harga Rp 3 juta.”

Lebih lanjut ia bilang, salah satu upaya mengurangi harga Rush baru, ada salah satu komponen biaya produksi yang direduksi biaya logistik saat pendistribusian. Strategi lain, lebih banyak memproduksi tipe TRD Sportivo, yang menurutnya paling banyak diincar konsumen ketimbang tipe di bawahnya. “Kami berharap konsumen merasakan apresiasi ini,” tutup pria yang lebih akrab disapa Soerjo itu.


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